What we do
We gather intelligence on emerging and frontier markets and transforms them into strategic insight.
Areas of work
Interactive and context-rich research
Clients come to us to:
- Understand customer behaviour in the market, both regional and national
- Acquire in-depth knowledge in the target market
- Gain insight into global best practices
Strategy investigation
We work with senior management to improve organisational performance through business process analysis and reconfiguration.
Business intelligence
We carry out data and behavioural analysis on new industry patterns to find emerging trends in the market.
Horizon scanning
We identify early signs of macro-level developments through analysis and review threats and opportunities for our clients.
Market research and briefing
We offer a bespoke research service for businesses operating in emerging and frontier markets. We find lessons and best practice from the most relevant sources and determine the most appropriate course of actions.
We solve problems
We provide consulting and advisory services to clients when they need to:
- Design new products, implement new technologies or business processes, and enter into new markets
- Analyse failed projects and identify lessons to learn
- Optimise business processes and strengthen the synergy between them
Product development
With a bottom-up approach using demographic profiles, market intelligence and socio-economic landscapes for customer segmentation, we design products that meet new and emerging market needs.
Managing innovation
We work with clients to adopt and adapt technology to create value and competitive advantage as part of their innovation strategy.
Business optimisation
We work with clients to develop optimal channel mix in multichannel environments and realign business processes to strategy.
Learning is about doing
We provide executive education and training services to clients when they need to:
- Support new and creative thinking on branding, innovation, technology application, human capital, and product development
- Devise a toolset that is unique to their organisation's needs
- Develop or enhance competencies in strategic thinking and implementation
Strategy workshops
We offer a broad range of interactive strategy sessions to give leaders and business executives opportunities to keep abreast with market developments and discuss key topics that impact business sustainability.
Bespoke learning
We design and deliver intensive L&D programmes for executives to explore the latest developments in business knowledge and innovation and how to apply they to their business models.
Interactive simulation
We offer unique learning experiences for participants to step out of their comfort zones and enter an environment that demands creativity and problem-solving in all aspects of business practices.
Scenario planning
We work with senior executives to create scenarios to close gaps in knowledge and resources while planning for possible futures.
Actionable and measurable strategies
Clients engage with us when they need to:
- Review and comment on existing strategic initiatives
- Devise competitive strategies for growth
- Develop initiatives to restructure the business
CEO's 90-day plan with strategy playbook
We advise senior executives to develop a strategy and action plans to be implemented in 90 days.
Value proposition diagnostic and alignments
Specifically designed for senior executives at multinational organisations, our programme delivers a process to put strategic initiatives in place and solve tactical and operational issues.
Product and customer needs matrix
We identify gaps and opportunities in the market and advise on the design and development of new products and services to address market needs.